BRANDING, BRANDING, BRANDING FOR WEDDING PHOTOGRAPHERS
Your brand is the foundation of your business. It’s what sets you apart from other companies, what makes you unique, and what gives your customers a reason to love you. It’s also the thing that makes or breaks your marketing efforts.
After all, if you don’t know your brand well enough to write ad copy that targets its audience, how can you expect other people to? The answer is simple: You can’t!
If you want people to buy from you, then first and foremost, they have to be able to see themselves in what you’re selling. They have to feel like it’s for them—and only them—and that means their needs are being met by the product or service being offered. If it isn’t doing anything special for them, then it doesn’t matter how great your price is or how cool the design looks on the packaging; they won’t buy from you because ultimately, they won’t believe in what it represents.
So here’s where we come in: We help brands define who they are and then translate those ideas into clear messaging for their target audience so that every time someone sees one of our clients’ ads on social media or hears their name mentioned in conversation with another customer at an event or something they know exactly what they are about and what to expect from them.
Stuck on your brand? Lucky for you we created a course that is 100% free right now just on branding, you can get access here:
There are two main elements to creating your brand: nonvisual & visual aspects of branding and how they relate to your ideal client. Check out the the course to learn more! If you join and get on top of the leaderboard you can access a complimentary transformational branding call with our branding specialist.
Remember, when it comes to branding you MUST understand how to communicate your style using the right words. If you cant describe your brand within a couple sentences and what you offer then you aren’t clear with your own brand. No I don’t mean knowing in your head… I mean clearly being able to verbally communicate what you do.